Taking the first step into the world of social media

Are you on Social Media?
~Why, do you think I should be?

Are you present online?
~Yes, I have a website but that is very basic.

Ok, do you also have Facebook profile/page, Instagram profile or a blog?
~No never really thought I needed this for my work.

If you have had similar conversations recently, then this blog post is for you.

Today everyone is online -business or individuals. The world has moved to the Internet, and social media is the ‘buzzword’. Going beyond a basic website, sharing content online has become the norm over the years and this in turn has led to the birth of many new social media channels.

How does Social media help a business?  

It gives you new avenues to promote your services/products, and to reach out to those who you did not know existed. Social media has transformed the way businesses communicate with their customers. It is completely driven by conversations, and you need to keep up or you get left behind.

Over the last decade or so, there has been an explosion in the number of social media platforms – Twitter, Facebook, LinkedIn, Instagram, Pinterest, YouTube, and few others. It is safe to say that the need for a strong social media presence for businesses will become more important in the days to come.  The statistics and insights speak volumes about how businesses are spending more time and money on social media, and how conventional marketing is no longer the only route for customer acquisition. 

The two main questions to ask yourself as you make the leap:

1.    Why does your company need social media?
2.    How can social media act as a launch pad for success in other marketing channels?

When you decide to take the leap into the world of social media marketing, it needs to be with the sole focus of building your brand. You need to have a plan in place. Brands that are doing well are doing so because they are active, they make sure to keep the traction going, engaging their audience, and sometimes are in your face all the time with their posts and messages.

As long as you are building interactions/conversations, or engaging them with memorable memes and pop culture references, people will remember you. It is a good idea to start with the basics – a plan – one that will has a framework to help keep you on track. If you are unhappy with the way things are progressing, review and revisit the plan of action.

Taking the first step into the world of Social mediacan seem overwhelming. Where do you begin? What is the platform that will work for your business? What is your overall business goal? It is a lot to process but not impossible to execute. 

At Saks In Tech, we can help put together the Social media plan for you, includes strategies and content plan. With our team of experts, we will create, maintain and manage the channels as well, giving you the opportunity to grow your business and see how effective the Social media marketing campaigns prove to be.

To know more and for a free consultation, reach out to info@saksintech.com or Whatsapp on +918766917202.

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